Nantong Haiying Wood Industry Co., Ltd. is a national high-tech enterprise, which has some obvious disadvantages: 1. Brand positioning is vague, lack of user mental occupation. 2. Heavy asset operation, the enterprise operation pressure is huge. 3. Traditional business model makes it difficult to obtain capital boost. After the intervention of the expert team of Jingfei Strategic Consulting, the entire industry carried out a profound business insight, found a huge market opportunity point, creatively put forward the brand positioning of "sleep window", created a new category in the aluminum wrapped wood doors and Windows, and helped Haiying board the commanding heights of the industry in the subdivision category.