● The core problems of enterprises, the needs of enterprises
● Enterprise status and resources - advantages and disadvantages
● Market research, competitive enterprise research, benchmarking enterprise research

● Industrial orientation
● Target user
● Brand positioning
● Category positioning
● Brand naming
● What kind of company do you want to be in the next five years

● Brand architecture planning strategy layout
● Brand image benchmarking enterprise analysis
● Brand communication and promotion planning path
● Unique value proposition design promotion

● User needs and non-customer research
● Research and analysis of competitive products and self-gene optimization
● Category positioning planning and user mental occupation
● Product application scenarios and self-closed loop planning

● Traffic inlet competition analysis
● Business model ecological value network design
● Profit model second curve profit design
● Channel subdivision break point design

● Organizational structure planning and adjustment ideas
● Functional planning and layout of key posts
● Team battle path consensus and goal decomposition
● New culture design and new mechanism design